Case Study: Ensuring Discreet Luxury Security at Patek Philippe’s Rare Handcrafts 2024 Exhibition
In 2024, Patek Philippe returned to London for their Rare Handcrafts Exhibition, the first exhibition of its kind in nearly a decade. Recognized as a landmark event in the luxury watch world, it drew high-profile guests, celebrities, and industry professionals, all expecting an impeccable experience.
CR Protection was entrusted with providing full security coverage, combining discretion, professionalism, and expert event management to ensure the safety and comfort of all attendees.
Challenges Faced
The exhibition presented unique security requirements typical of luxury, high-profile events:
High-Profile Guests: VIPs and celebrities required discreet yet effective protection.
Valuable Assets: Rare, high-value watches demanded tight security without disrupting the guest experience.
Crowd Management: The event saw a constant flow of attendees, requiring careful movement coordination.
Maintaining Subtlety: Security had to be visible enough to deter risks but subtle enough not to intrude on the luxury experience.
Two-Week Duration: Consistent, high-level performance was required across an extended timeframe.
CR Protection’s Security Solution
Our team deployed a bespoke security plan tailored to the unique needs of a high-end exhibition:
Professional Event Security Officers: Licensed and highly trained personnel ensured a safe environment for guests and staff.
Discreet Presence: Security maintained a careful balance between visibility for deterrence and subtlety to respect the luxury atmosphere.
Crowd & Access Management: Controlled entry points, monitored guest movement, and ensured smooth operations throughout the venue.
Rapid Incident Response: Ready to address any emergencies or unexpected situations without disrupting the event.
VIP & Close Protection: Specialized personnel provided discreet protection for high-profile attendees as required.
Results and Impact
CR Protection’s tailored approach achieved tangible success:
Seamless Guest Experience: VIPs and attendees felt safe while enjoying the exhibition without any interruptions.
Asset Protection: High-value watches and exhibits were protected throughout the two-week event.
Professional Reputation: Patek Philippe organisers commended the team for discretion, reliability, and professionalism.
Team Recognition: As a token of appreciation, every member received a Patek Philippe tie — a classy reminder of the project’s success.
Key Takeaways
Luxury Events Demand Discretion: Effective security should blend into the event, providing safety without distraction.
High-Value Asset Management: Careful planning and trained personnel protect both guests and assets.
Consistency is Critical: Multi-day events require vigilance, stamina, and coordination across shifts.
Professionalism Reflects the Brand: Security staff serve as representatives of both the venue and the organiser.
Providing security for Patek Philippe’s Rare Handcrafts Exhibition demonstrated how expert planning, discretion, and professionalism can protect people, assets, and the reputation of a prestigious brand.
At CR Protection, we pride ourselves on delivering bespoke security solutions for luxury events, ensuring peace of mind for organisers, guests, and staff alike.
Key Message: Protecting high-profile guests and valuable assets requires more than presence — it demands expertise, subtlety, and professionalism.